April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
Stop Losing Prospects from Your Home Page in the First 10 Seconds
Does your website capture attention, or send prospects running? For Dynamics 365 Partners and ISVs, the stakes couldn't be higher.
Your Home, Services, and Company landing pages are more than digital placeholders, they're the gateway to your business. But too often, they fail to engage, leaving potential clients moving on to competitors within seconds.
In this session, we'll tackle the common pitfalls that cost leads and explore how to craft emotionally engaging, trust-building pages that turn visitors into valuable prospects.
Here's what you'll learn
Home Page: Tell a compelling story that grabs attention and communicates your unique value.
Services Page: Build credibility by showcasing your expertise and solutions that resonate with your audience.
Company Page: Stand out with a strong brand story and clear differentiators.
Backed by neuroscience and real-world examples, this session provides practical strategies and a visual infographic outlining best practices you can apply right away.
Let's stop the scroll and start the conversation. Ready to win those first 10 seconds?
Speakers:
Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
Diane Saeger, CEO & co-founder of Marketeery, leverages 25+ years of experience in the Microsoft and mid-market ecosystems to help Partners, Third-Party ISVs, and technology companies thrive.
She offers her signature Top Claims of Value workshops, crafting foundational messaging for impactful marketing growth plans.
A creative strategist, Diane is passionate about designing high-performing websites, creating standout content, and perfecting the written word.
With roles such as trainer, implementer, project manager, sales leader, and marketer, Diane's diverse background keeps her customer-focused, understanding what truly drives them.
She played a pivotal role as VP of Marketing at Jet Reports for five years, driving phenomenal growth globally, and led Sales and Marketing at Western Computer, transforming it from a local VAR into a national leader within 4 years.
Diane's expertise fuels marketing strategies that convert prospects into customers through emotional messaging.
Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
Diane Saeger, CEO & co-founder of Marketeery, leverages 25+ years of experience in the Microsoft and mid-market ecosystems to help Partners, Third-Party ISVs, and technology companies thrive.
She offers her signature Top Claims of Value workshops, crafting foundational messaging for impactful marketing growth plans.
A creative strategist, Diane is passionate about designing high-performing websites, creating standout content, and perfecting the written word.
With roles such as trainer, implementer, project manager, sales leader, and marketer, Diane's diverse background keeps her customer-focused, understanding what truly drives them.
She played a pivotal role as VP of Marketing at Jet Reports for five years, driving phenomenal growth globally, and led Sales and Marketing at Western Computer, transforming it from a local VAR into a national leader within 4 years.
Diane's expertise fuels marketing strategies that convert prospects into customers through emotional messaging.
Inge Boubez
Neural Impact, Senior Marketing Strategist
Inge Boubez is a visionary leader in marketing, with over 20 years of experience at the forefront of high-tech innovation, including her latest focus on AI-driven strategies. Her career spans global industry giants like SAP and agile startups in ERP, CRM, and modern workspaces, where her transformative strategies have delivered measurable growth.
As Senior Marketing Strategist at Neural Impact and former Head of Marketing at Moz, Inge has mastered SEO, AI-powered marketing, and neuroscience-based content development to supercharge lead generation and digital engagement.
At Directions, Inge will share actionable strategies for optimizing your website to boost conversions and for leveraging AI to secure a competitive edge. Whether your goal is to dominate search rankings or future-proof your marketing, Inge's insights will empower you to take bold steps forward.
Inge Boubez
Neural Impact, Senior Marketing Strategist
Inge Boubez is a visionary leader in marketing, with over 20 years of experience at the forefront of high-tech innovation, including her latest focus on AI-driven strategies. Her career spans global industry giants like SAP and agile startups in ERP, CRM, and modern workspaces, where her transformative strategies have delivered measurable growth.
As Senior Marketing Strategist at Neural Impact and former Head of Marketing at Moz, Inge has mastered SEO, AI-powered marketing, and neuroscience-based content development to supercharge lead generation and digital engagement.
At Directions, Inge will share actionable strategies for optimizing your website to boost conversions and for leveraging AI to secure a competitive edge. Whether your goal is to dominate search rankings or future-proof your marketing, Inge's insights will empower you to take bold steps forward.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.