April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
Tired of SaaS Leads Ghosting You? Use 3 Neuroscience Strategies to Convert
Facing challenges in winning SaaS customers and standing out in today's competitive, attention-starved digital landscape? In a world where great technology alone no longer guarantees success, the question becomes: how do you gain an edge? The answer lies in neuroscience.
This session combines the transformative insights of behavioral economics and neuroscience to help you develop marketing strategies that not only attract but also convert and retain customers. Discover how cognitive biases—such as the primacy/recency effect, tribal resonance, and loss aversion—can shape purchasing decisions and make your messaging impossible to ignore.
Key Takeaways:
1) Decode the Science of Customer Decisions: Understand how cognitive biases and behavioral economics influence buyer behavior and apply these insights to optimize your marketing efforts.
2) Craft Emotionally Resonant Campaigns: Explore neuroscience-driven techniques to design messages and experiences that capture attention and forge stronger connections with your audience.
3) Achieve Real Results: Examine proven examples of behavioral and neuroscience-powered strategies that drive higher conversions and improve retention in the Dynamics ecosystem.
Leave this session with actionable tools, innovative perspectives, and a clear roadmap to transform your customer acquisition strategies to thrive in the ever-evolving Dynamics marketplace.
Speakers:
Inge Boubez
Neural Impact, Senior Marketing Strategist
Inge Boubez is a visionary leader in marketing, with over 20 years of experience at the forefront of high-tech innovation, including her latest focus on AI-driven strategies. Her career spans global industry giants like SAP and agile startups in ERP, CRM, and modern workspaces, where her transformative strategies have delivered measurable growth.
As Senior Marketing Strategist at Neural Impact and former Head of Marketing at Moz, Inge has mastered SEO, AI-powered marketing, and neuroscience-based content development to supercharge lead generation and digital engagement.
At Directions, Inge will share actionable strategies for optimizing your website to boost conversions and for leveraging AI to secure a competitive edge. Whether your goal is to dominate search rankings or future-proof your marketing, Inge's insights will empower you to take bold steps forward.
Inge Boubez
Neural Impact, Senior Marketing Strategist
Inge Boubez is a visionary leader in marketing, with over 20 years of experience at the forefront of high-tech innovation, including her latest focus on AI-driven strategies. Her career spans global industry giants like SAP and agile startups in ERP, CRM, and modern workspaces, where her transformative strategies have delivered measurable growth.
As Senior Marketing Strategist at Neural Impact and former Head of Marketing at Moz, Inge has mastered SEO, AI-powered marketing, and neuroscience-based content development to supercharge lead generation and digital engagement.
At Directions, Inge will share actionable strategies for optimizing your website to boost conversions and for leveraging AI to secure a competitive edge. Whether your goal is to dominate search rankings or future-proof your marketing, Inge's insights will empower you to take bold steps forward.