April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-09-2025
Want to Close and Deliver 50-100 New Customer Adds per Year?
Don't miss out on this inspiring panel where Microsoft resellers open up about the real journeys behind their extraordinary growth—adding one or more new customers every single week. These aren't just strategies and tactics—they're stories of bold moves, big risks, and breakthrough moments that transformed how they sell, market, and deliver value.
Hear how they've disrupted traditional models, reimagined their offerings, and built stronger, more profitable businesses. Whether you're looking for practical insights or a dose of motivation, you'll leave energized and ready to take your own business to the next level. You can add 50-100 new customers a year too!
Speakers:
Johan Adenmark
CEO NAB Solutions & SmartApps
Johan Adenmark is CEO of NAB Solutions and SmartApps. He has been in this guild since Navision Financials 1.1 and had most roles himself. He has not been allowed to write code for many years but is having fun anyway spreading the gospel of Business Central.
Johan Adenmark
CEO NAB Solutions & SmartApps
Johan Adenmark is CEO of NAB Solutions and SmartApps. He has been in this guild since Navision Financials 1.1 and had most roles himself. He has not been allowed to write code for many years but is having fun anyway spreading the gospel of Business Central.
Justine Vendrame
Global SMB Business Applications Channel lead
Responsible for leading the Global SMB channel capacity and capability strategy as well as creating growth programs to develop our ecosystem and grow Business Applications SMB penetration.
Work closely with our WW Microsoft field extended team for execution.
Justine Vendrame
Global SMB Business Applications Channel lead
Responsible for leading the Global SMB channel capacity and capability strategy as well as creating growth programs to develop our ecosystem and grow Business Applications SMB penetration.
Work closely with our WW Microsoft field extended team for execution.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.