We offer certain site features, services, applications, and tools that are available only through the use of the following tracking technologies. You are always free to block, delete, or disable these technologies if your browser, installed application, or device so permits. However, if you decline cookies or other similar technologies, you may not be able to take advantage of certain site features, services, applications, or tools. 

Generally, these technologies allow our sites, services, applications, and tools to store relevant information in your browser or device and later read that information in order to identify you to our servers or internal systems. Where applicable, we protect our cookies and other similar technologies to help ensure that only we and/or our authorized service providers can interpret them by assigning them a unique identifier that is designed for interpretation only by us.

This website collects and uses personal information for the following reasons:

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1.1. Purposes

• To fulfill your request to register for this event.
• To permit Cronus USA, Inc. to view, process, modify, report on or otherwise interact with the information contained in your registration in order to fulfill our obligations to you pursuant to your registration.
• To permit you to re-access your Data for any purpose you deem appropriate and as permitted by Cronus USA, Inc. (e.g. modifying selections after registration or changing personal information).

You have the following rights as it relates to the Data:

• ACCESS The right of access, (e.g. the right view your registration and personal Data);
• CORRECTION The right to correction and removal of your personal Data;
• CONSENT The right to impose restrictions on the use of your personal Data, provided that such requests do not unreasonably interfere with the event host’s use of such Data in an effort to manage your registration.
• ERASURE The right to request that Cronus USA, Inc. purge your personal data from our systems. Cronus USA, Inc. will comply with such requests except to the extent that such a request relates to an event that has yet to be held for which you are a registered attendee or to the extent that removal of such information would violate any law or regulation. In order to effectuate the erasure of a data subject record, please contact Cronus USA, Inc. at the destinations displayed atop our event website.
• PORTABILITY The right to retrieve that data;

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1.2. Google Analytics
Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 2 below).

GA makes use of cookies, details of which can be found on Google's developer guides. FYI our website uses the analytics.js implementation of GA.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.

Learn more about Google Analytics.

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1.3. Google Tag Manager
We are constantly trying to improve the customer experience on our website by providing visitors with more personalized and targeted campaigns and offerings. To do so, we use Google Tag Manager (GTM). 

GTM is a little snippet of code that helps us track user behavior across our sites and then pushes the data to our Google Analytics account. Then, all the data is perfectly organized and ready for us to assess and review for potential site improvements and remarketing campaigns. 

We consider Google to be a third party data processor (see section 2 below).

Learn more about Google Tag Manager.

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1.4. Contact and download forms
Should you choose to use the contact form, download gated content or sign up for events, then your information will be stored in our Dynamicweb backend and collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP).

The information contained in the email will automatically be transfered onwards to our Dynamics 365 Business Central system. From there, the data will be attached to any existing account with a similar email or else be created as a new contact. 

All data obtained from any website form will be subject to minimum one yearly review where inactive data – or data belonging to inactive contacts may be deleted from our Dynamicweb backend database. 

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1.5. Email newsletter
If you choose to join our email newsletter, the email address that you submit to us will be forwarded to MailChimp who provide us with email marketing services. We consider MailChimp to be a third party data processor. In addition to MailChimp, your email will also be stored in our Dynamicweb backend database and in our Dynamics 365 Business Central system.

You can always opt-out by using the unsubscribe link contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

Your email address and email click history will remain within our own - and in MailChimp's database for as long as we continue to use MailChimp’s services for email marketing.

While your email address remains within our own - and in the MailChimp database, you will receive periodic (approximately three times a month) newsletter-style emails from us. Our newsletters will keep you posted on Directions North America's latest announcements and upcoming events.

If you want your personal data 'erased' from our databases, then download and fill out the data removal form step-by-step and send it to us by mail. 

We will respond without undue delay (and in any event within one month from receiving your request, although this can be extended in difficult cases). 

Be aware that all the email logs in MailChimp are kept in their database for 30 days before being fully deleted.