April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-08-2025
Struggling to Differentiate with AI? Turn Microsoft Copilot into Your Business Central Competitive
Are you excited by AI's potential but struggling to make it a true differentiator for your Business Central practice? With AI grabbing headlines, many partners feel pressure to weave Copilot into their offerings, yet remain unsure how to move beyond the buzzwords and deliver real business value. Amid all the hype, how do you stand out and convince business leaders your solution drives meaningful outcomes?
In this session, you'll learn how to frame Copilot around what decision-makers actually care about—reducing risk, increasing control, and achieving tangible results—rather than pitching it as just another tech tool. We'll also explore what it takes to craft a pre-defined, industry-specific AI offer that differentiates your practice and resonates with target customers.
You'll leave with clear, actionable insights on how to integrate Copilot into your Business Central solutions in a way that delivers business impact and sets you apart from the competition. Don't just follow the AI trend—lead it with a value-driven approach that positions Copilot as your strategic edge.
Speakers:
Joe DeHaai
Chief Business Impact Officer at Neural Impact
Joe brings over two decades of experience in Microsoft Business Applications, having served in various roles including consulting, startup practice leadership, presales engineering, sales, and sales leadership. His extensive background equips him with valuable insights and a distinctive perspective that he passionately shares with Microsoft and Microsoft Partners. His expertise is not just theoretical; Joe has a proven track record of transforming sales strategies and leading teams to success. During his tenure at RSM, he spearheaded a major shift in the sales approach. Moving away from traditional ERP selling focused on features and functions, he led the team towards a strategy centered on industry-specific solutions. This pivotal change catalyzed remarkable growth. Joe's leadership is characterized by his commitment to developing sales personnel and managers, empowering them to achieve their maximum potential through innovative and effective sales strategies.
Joe DeHaai
Chief Business Impact Officer at Neural Impact
Joe brings over two decades of experience in Microsoft Business Applications, having served in various roles including consulting, startup practice leadership, presales engineering, sales, and sales leadership. His extensive background equips him with valuable insights and a distinctive perspective that he passionately shares with Microsoft and Microsoft Partners. His expertise is not just theoretical; Joe has a proven track record of transforming sales strategies and leading teams to success. During his tenure at RSM, he spearheaded a major shift in the sales approach. Moving away from traditional ERP selling focused on features and functions, he led the team towards a strategy centered on industry-specific solutions. This pivotal change catalyzed remarkable growth. Joe's leadership is characterized by his commitment to developing sales personnel and managers, empowering them to achieve their maximum potential through innovative and effective sales strategies.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.