April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
Overcoming emotional barriers in implementations
Implementations are hard. Technical skills are critical. But resistance, fear and emotions are often the lead cause of failed or low margin projects. Come learn new strategies that help.
Are you or your team effectively upselling during the project implementation phase? Are your Business Central implementations achieving the high customer satisfaction you envisioned? Are you effectively aligning product functionality and features with your customer's business needs and priorities? Struggling to navigating interpersonal dynamics, or manage conflicts? The key might lie in understanding the human dynamics at the heart of every project.
In this session, you'll discover how neuroscience-based techniques empower consultants to build
trust, foster emotional connections, and manage customer expectations more effectively. Learn
strategies to unlock trust, overcome objections, and align on business outcomes that accelerate
timelines and boost both customer loyalty and revenue.
Walk away with practical approaches to transform every customer interaction into a relationship building opportunity and every project into a growth driver. Don't just implement—empower your team to deliver value beyond the software and create lasting partnership
Speakers:
Joe DeHaai
Chief Business Impact Officer at Neural Impact
Joe brings over two decades of experience in Microsoft Business Applications, having served in various roles including consulting, startup practice leadership, presales engineering, sales, and sales leadership. His extensive background equips him with valuable insights and a distinctive perspective that he passionately shares with Microsoft and Microsoft Partners. His expertise is not just theoretical; Joe has a proven track record of transforming sales strategies and leading teams to success. During his tenure at RSM, he spearheaded a major shift in the sales approach. Moving away from traditional ERP selling focused on features and functions, he led the team towards a strategy centered on industry-specific solutions. This pivotal change catalyzed remarkable growth. Joe's leadership is characterized by his commitment to developing sales personnel and managers, empowering them to achieve their maximum potential through innovative and effective sales strategies.
Joe DeHaai
Chief Business Impact Officer at Neural Impact
Joe brings over two decades of experience in Microsoft Business Applications, having served in various roles including consulting, startup practice leadership, presales engineering, sales, and sales leadership. His extensive background equips him with valuable insights and a distinctive perspective that he passionately shares with Microsoft and Microsoft Partners. His expertise is not just theoretical; Joe has a proven track record of transforming sales strategies and leading teams to success. During his tenure at RSM, he spearheaded a major shift in the sales approach. Moving away from traditional ERP selling focused on features and functions, he led the team towards a strategy centered on industry-specific solutions. This pivotal change catalyzed remarkable growth. Joe's leadership is characterized by his commitment to developing sales personnel and managers, empowering them to achieve their maximum potential through innovative and effective sales strategies.