April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-08-2025
Stop Losing Customers to the Cloud: Migrate and Secure Your Base
Are you grappling with a base of on-premise customers who are deeply attached to their current systems and haven't yet transitioned to the cloud? If you're encountering resistance to migration or facing internal resource constraints that hinder proactive conversations, this session is designed for you. You'll learn how to refine your cloud value proposition and messaging to create a compelling urgency for transition. Additionally, gain insights on effective migration deployment strategies that enable you to scale migration projects efficiently. This session represents a pivotal shift to a proactive migration sales and delivery strategy, empowering you to secure your customer base and drive more recurring cloud revenue—a shift likely to gain momentum with Microsoft's recent GP end-of-life announcement. Seize this opportunity to lead your customers into a new era of innovation and growth.
Speakers:
Joe DeHaai
Chief Business Impact Officer at Neural Impact
Joe brings over two decades of experience in Microsoft Business Applications, having served in various roles including consulting, startup practice leadership, presales engineering, sales, and sales leadership. His extensive background equips him with valuable insights and a distinctive perspective that he passionately shares with Microsoft and Microsoft Partners. His expertise is not just theoretical; Joe has a proven track record of transforming sales strategies and leading teams to success. During his tenure at RSM, he spearheaded a major shift in the sales approach. Moving away from traditional ERP selling focused on features and functions, he led the team towards a strategy centered on industry-specific solutions. This pivotal change catalyzed remarkable growth. Joe's leadership is characterized by his commitment to developing sales personnel and managers, empowering them to achieve their maximum potential through innovative and effective sales strategies.