April 14-17, 2024

Directions North America 2024

Sheraton San Diego Hotel & Marina

Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.

04-15-2024

"The Power of Connection: Mastering the Art of Conversation"

02:45 PM - 03:30 PM Seaglass Back to event schedule

Focus: Understanding the significance of genuine connections in personal and professional life.

Course Description:
In a world driven by relationships, the ability to engage authentically and meaningfully with others is a fundamental asset.
This session delves into the art and science of conversation, offering participants a transformative journey towards becoming adept conversationalists. The course focuses on honing active listening skills, fostering empathy, and mastering the dynamics of engaging dialogue.

Key components of this webinar include:
Understanding Conversational Dynamics: Exploring the elements that constitute impactful and meaningful conversations.
Active Listening Techniques: Developing the ability to listen attentively, comprehend, and respond thoughtfully.
Building Genuine Connections: Cultivating authenticity and rapport through conversation, fostering lasting relationships.
Navigating Challenging Conversations: Strategies for handling sensitive topics, conflicts, and diverse viewpoints gracefully.
Elevating Communication Skills: Refining verbal and non-verbal communication to convey clarity, empathy, and understanding.

Speakers:

Kate Coffey-Bacon

VP of Marketing and Events, US Transactions Corp

Kate comes to UST from a high-paced marketing firm where her favorite client designed shoes for the working woman. From effective marketing strategy for startups to well-established companies, Kate learned to reach different audience groups and craft a message that resonates. She learned to strategically think through problems that arise and solve them with actionable items.



Kate is a graphic guru, word wizard and lover of all things music and coffee. Kate is a graduate of the University of West Florida where she earned degrees in Public Relations and Marketing.

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