April 14-17, 2024
Directions North America 2024
Sheraton San Diego Hotel & Marina
Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.
04-15-2024
The Keys to Marketing Across Generations in 2024
During this session, hear from a panel of marketers ranging from Gen-Xer to Millennial, on how they'll have cracked the code to market across generations to drive demand. It's more about when you started using technology than anything. We will discuss trust, tech, buyer's committees, and how generations consume content and buying cycles differently. We will also explore the similarities around self-education styles and the psychology behind it all.
Speakers:
Kate Coffey-Bacon
VP of Marketing and Events, US Transactions Corp
Kate comes to UST from a high-paced marketing firm where her favorite client designed shoes for the working woman. From effective marketing strategy for startups to well-established companies, Kate learned to reach different audience groups and craft a message that resonates. She learned to strategically think through problems that arise and solve them with actionable items.
Kate is a graphic guru, word wizard and lover of all things music and coffee. Kate is a graduate of the University of West Florida where she earned degrees in Public Relations and Marketing.
Kate Coffey-Bacon
VP of Marketing and Events, US Transactions Corp
Kate comes to UST from a high-paced marketing firm where her favorite client designed shoes for the working woman. From effective marketing strategy for startups to well-established companies, Kate learned to reach different audience groups and craft a message that resonates. She learned to strategically think through problems that arise and solve them with actionable items.
Kate is a graphic guru, word wizard and lover of all things music and coffee. Kate is a graduate of the University of West Florida where she earned degrees in Public Relations and Marketing.
Mary Miller
Director, Marketing - PayTrace; B2B Technology; Dynamics Community
Having been in B2B technology marketing for 25+ years, I truly enjoy helping partners, customers and team members overcome challenges and achieve their growth goals. My passion for B2B tech marketing in the financial sectors began when I experienced first-hand the challenges related to manual, inefficient processes faced by many back-office teams at small and mid-sized companies. Having started in the Dynamics community as a GP user and AP manager, I am inspired by how far we have come as a community, the evolution of the ERP systems we work with, and how marketing aligns with the journey. I love seeing the technology and partnerships continue to grow!
Mary Miller
Director, Marketing - PayTrace; B2B Technology; Dynamics Community
Having been in B2B technology marketing for 25+ years, I truly enjoy helping partners, customers and team members overcome challenges and achieve their growth goals. My passion for B2B tech marketing in the financial sectors began when I experienced first-hand the challenges related to manual, inefficient processes faced by many back-office teams at small and mid-sized companies. Having started in the Dynamics community as a GP user and AP manager, I am inspired by how far we have come as a community, the evolution of the ERP systems we work with, and how marketing aligns with the journey. I love seeing the technology and partnerships continue to grow!
Sam Bush
Experienced B2B Marketer with 8 Years in the Channel
Senior B2B Marketer with a deep understanding of holistic marketing strategies and tactics. With a focus on sales enablement, content strategy, partner marketing, and demand generation, I pride myself on telling stories and creating experiences for every step in the buyer's journey. I am a firm believer in out-of-the-box thinking when it comes to amping up your marketing game, and I love to bounce ideas around with marketing peers. I've had the privilege of being in the channel for 8 years!
Sam Bush
Experienced B2B Marketer with 8 Years in the Channel
Senior B2B Marketer with a deep understanding of holistic marketing strategies and tactics. With a focus on sales enablement, content strategy, partner marketing, and demand generation, I pride myself on telling stories and creating experiences for every step in the buyer's journey. I am a firm believer in out-of-the-box thinking when it comes to amping up your marketing game, and I love to bounce ideas around with marketing peers. I've had the privilege of being in the channel for 8 years!