April 14-17, 2024

Directions North America 2024

Sheraton San Diego Hotel & Marina

Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.

04-15-2024

Microsoft roundtable: Marketing Strategy & Tools

01:00 PM - 01:45 PM Pelican Back to event schedule

Join our Microsoft roundtable to discuss and share insights on our current Microsoft GTM strategy, programs and tools. This session is designed to capture your valuable feedback on customer offers, partner marketing tools, and more.

Speakers:

Jennifer Dorsey

Microsoft, Biz Apps SMB Solution Sales-North America

A 20+ year veteran of Business Applications with experience spanning global product marketing, Partner GTM, Field Sales and Marketing. I am passionate about creating Microsoft and Partner GTM strategies that help partners drive growth in SMB.

Nour Ali

Americas GTM Manager

Based in Toronto, Nour Ali leads the Go-To-Market strategy for Microsoft's Business Applications, targeting over 34 million small and medium-sized businesses (SMBs) across North America. With a focus on Dynamics 365 and the Power Platform, she looks to drive digital transformation and business growth for SMB customers.

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