April 14-17, 2024
Directions North America 2024
Sheraton San Diego Hotel & Marina
Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.
04-15-2024
Websites that Convert are No Accident
First, let's explore the best practices for B2B Tech websites. Next, we'll select 3 websites from the audience and evaluate them with suggestions.
Agenda:
1. Creating Consumable Messaging
2. Structuring Your Content Like an Inverted Pyramid
3. Headings, Scanning, and Lists
4. Search Engine Optimized (SEO) Writing
5. Evaluate three websites
Speakers:
Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
As the co-founder of Marketeery, Diane brings 25+ years of experience in the Microsoft mid-market ecosystem to help Partners, third-party ISVs, and technology companies grow and thrive.
She has deep roots in the community, serving as Chair of the Sponsorship committee for 14 years.
She has served in various roles over her technology career, such as pre-sales, trainer, implementer, project manager, sales leader, and finally, her biggest passion, marketing (VP of Marketing at Jet Reports and Sales and Marketing leadership roles at Western Computer). Her diverse background has kept her close to customers and their needs to better understand what makes them tick.
Her experience powers marketing strategies that convert prospects to customers through exceptional emotional messaging and an understanding of the science behind prospect decisions.
Diane Saeger
Marketeery CEO, Marketing Science that Drives Results
As the co-founder of Marketeery, Diane brings 25+ years of experience in the Microsoft mid-market ecosystem to help Partners, third-party ISVs, and technology companies grow and thrive.
She has deep roots in the community, serving as Chair of the Sponsorship committee for 14 years.
She has served in various roles over her technology career, such as pre-sales, trainer, implementer, project manager, sales leader, and finally, her biggest passion, marketing (VP of Marketing at Jet Reports and Sales and Marketing leadership roles at Western Computer). Her diverse background has kept her close to customers and their needs to better understand what makes them tick.
Her experience powers marketing strategies that convert prospects to customers through exceptional emotional messaging and an understanding of the science behind prospect decisions.