April 14-17, 2024
Directions North America 2024
Sheraton San Diego Hotel & Marina
Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.
04-17-2024
Elevate Your LinkedIn Game: Strategies to Increase “Reachâ€, “Engagementâ€, and “CONVERSATIONS"
Do you have a LinkedIn strategy? Is it working?
Most VARs and ISVs are using LinkedIn for marketing. But they're missing key elements that can make a huge difference.
Join our session to reset your approach to LinkedIn. We'll share real-life strategies that will improve your brand's reach, enhance your audience engagement, start real conversations, and get leads to reach out to you.
You'll discover how to:
- Avoid common mistakes that most Microsoft VARs and ISVs are making every day.
- Use LinkedIn features that can attract and convert inbound leads.
- Optimize content for engagement.
- Create calls to conversation to drive meaningful interactions.
- Increase your content's reach with your ideal audience.
Features we'll discuss include: personal and company posts, company pages, showcase pages, newsletters, and articles.
Speakers:
Candyce Edelen
LinkedIn Social Selling Expert
Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn't have an existing network.
She had to generate new sales quickly, so she researched LinkedIn lead generation techniques. After a bit of trial and error, she landed on a strategy that worked really well. Within 6 months, she made 500 new connections and booked 125 sales calls, using only LinkedIn and Google.
It worked so well, she started teaching other sales teams including a lot of Microsoft partners how to use the same methods. This approach allows her clients to develop a consistent and predictable strategy for bringing in qualified sales opportunities. After some training, clients consistently get 26 meetings for every 100 connection requests using this method.
Candyce Edelen
LinkedIn Social Selling Expert
Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn't have an existing network.
She had to generate new sales quickly, so she researched LinkedIn lead generation techniques. After a bit of trial and error, she landed on a strategy that worked really well. Within 6 months, she made 500 new connections and booked 125 sales calls, using only LinkedIn and Google.
It worked so well, she started teaching other sales teams including a lot of Microsoft partners how to use the same methods. This approach allows her clients to develop a consistent and predictable strategy for bringing in qualified sales opportunities. After some training, clients consistently get 26 meetings for every 100 connection requests using this method.
Roland Chi
Marketing strategist and B2B SaaS marketing expert
Marketing strategist with 15+ years of experience supporting leadership teams to improve sales and communication strategies for the B2B Saas industry.
Roland Chi
Marketing strategist and B2B SaaS marketing expert
Marketing strategist with 15+ years of experience supporting leadership teams to improve sales and communication strategies for the B2B Saas industry.