So, You Want to Build a “Campaign?”: A Playbook for Success

Embark on a dynamic exploration of strategic campaign planning, where we'll delve into the intricate art and science of crafting and executing impactful campaigns that deliver results. Starting from the top, we'll navigate through the essential stages of campaign development, covering everything from defining clear objectives and identifying target audiences to leveraging effective communication channels and measuring impact.

Whether you're an executive stakeholder looking for a way to boost revenue through increased lead volume, or a marketing professional after the same goals, join us for an engaging session that demystifies and helps streamline the campaign process.
From seasoned experts in B2B and Microsoft Industry demand generation, this session will give you:
- A strategic playbook and template that will guide you through the nuances of campaign planning
- Guidelines to ensure your campaign approach and messaging will resonate with your audience and promote conversions
- Tips to drive the results you want and need from your campaign investments