April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-07-2025
Sticky Clients: Keep Your Business Central Clients Coming Back for More
Making Business Central customers “stickyâ€â€”or ensuring long-term customer loyalty and satisfaction—requires more than just a successful deployment and handover to support. In this session we'll explore proven strategies that partners can use to foster long-term, mutually beneficial relationships with their Business Central clients. I'll share my experience building lasting client relationships that are positive, transparent, solution-oriented and that drive value at every stage of a project lifecycle —from initial sales conversations to post-go-live support— ensuring they not only stick around but also become loyal advocates.
Speakers:
Marie-Soleil Goulet-Sawka
Client Advantage Manager at Open Door Technology
I've been solving problems using Microsoft Dynamics Business Central, The Solution Formerly Known as NAV, for 20+ years. I have a background in implementation, consulting and project management, and now lead the ODT team focused on client experience. My team crafts, delivers and supports clients and partners with smart solutions they can rely on, through packaged and tailored purpose-built projects.