April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
You can sell 7 figure Business Central Projects! Why BC is more than a $40K Implementation
This session challenges the misconception that Microsoft Business Central (BC) is a low-cost ERP and positions it as a premium, scalable solution capable of supporting six—and seven-figure implementations. Attendees will learn how to effectively communicate BC's value, structure high-value projects, and position it as a competitive solution for mid-market and enterprise clients.
Objectives:
Understand the Market Positioning of Business Central: Why it's a premium ERP, not a budget solution.
Learn How to Sell Value Over Cost: Strategies for building and pitching 6/7-figure BC projects.
Shift the Narrative: Position BC as a transformational tool for business growth.
Overcome Price Resistance: Tactics for handling objections and educating prospects on BC's ROI.
Agenda:
1. Opening Context: Breaking the "Cheap ERP/QBO Alt" Myth
2. The True Value of Business Central
3. Building and Selling a 7-Figure Business Central Project
4. Overcoming Pricing Resistance and Objections
5. Positioning Business Central as a Strategic Partner
This session empowers attendees to change the narrative around Business Central, positioning it as a premium ERP solution and equipping them with the strategies to close high-value deals.
Speakers:
Josh Santiago
Leading the way in digital transformation with a commitment to excellence in technology, sales, and leadership
Meet Josh Santiago, a strategy leader and technology expert passionate about using technology to drive change. With almost two decades of experience in strategy and management consulting, Josh has delivered solutions to industry leaders across the US and Europe. He has served in critical roles in various industries, including telecommunications, automotive, and retail, where he has helped entrepreneurs and senior management drive digital transformation and improve processes.Â
As Chief Strategy Officer at Dynamic Consultants Group and former VP of Sales, Josh Santiago led a team that achieved 61% YoY growth and a 138% increase in direct commercial cloud services revenue. He has served as an instructor and speaker in technology and consulting.
Josh Santiago is a highly sought-after speaker with a global presence. He shares his expertise and vision for the future. With a passion for empowering lives, organizations, and governments,
Josh Santiago
Leading the way in digital transformation with a commitment to excellence in technology, sales, and leadership
Meet Josh Santiago, a strategy leader and technology expert passionate about using technology to drive change. With almost two decades of experience in strategy and management consulting, Josh has delivered solutions to industry leaders across the US and Europe. He has served in critical roles in various industries, including telecommunications, automotive, and retail, where he has helped entrepreneurs and senior management drive digital transformation and improve processes.Â
As Chief Strategy Officer at Dynamic Consultants Group and former VP of Sales, Josh Santiago led a team that achieved 61% YoY growth and a 138% increase in direct commercial cloud services revenue. He has served as an instructor and speaker in technology and consulting.
Josh Santiago is a highly sought-after speaker with a global presence. He shares his expertise and vision for the future. With a passion for empowering lives, organizations, and governments,