April 14-17, 2024
Directions North America 2024
Sheraton San Diego Hotel & Marina
Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.
04-14-2024
Copilot is here, now what? Getting started on your Copilot go-to-market strategy
Copilot has landed and is here to stay. Developing the skill set to harness the power of Copilot isn't just a strategic choice; it's the key to establishing a competitive edge and unlocking new avenues for revenue generation. This business session delves into a strategic approach to position, market, financially capitalize on and deliver copilot solutions. We explore key tactics, practical insights, and real-world examples of how your businesses can get started on your copilot go-to-market strategy, and leverage AI to augment your existing offerings, leading to increased differentiation, profitability and customer retention.
Speakers:
Joe DeHaai
Master Sales Strategist at Neural Impact
Joe brings over two decades of experience in Microsoft Business Applications, having served in various roles including consulting, startup practice leadership, presales engineering, sales, and sales leadership. His extensive background in this domain equips him with valuable insights and a distinctive perspective that he passionately shares with Microsoft and Microsoft Partners. His expertise is not just theoretical; Joe has a proven track record of transforming sales strategies and leading teams to success. During his tenure at RSM, he spearheaded a major shift in the sales approach. Moving away from traditional ERP selling focused on features and functions, he led the team towards a strategy centered on industry-specific solutions. This pivotal change catalyzed remarkable growth: the sales team expanded from 4 to 32 members, and revenue soared from $15M to an impressive $185M. Joe's leadership is characterized by his commitment to developing sales personnel and managers, empowering them to achieve their maximum potential through innovative and effective sales strategies.
Joe DeHaai
Master Sales Strategist at Neural Impact
Joe brings over two decades of experience in Microsoft Business Applications, having served in various roles including consulting, startup practice leadership, presales engineering, sales, and sales leadership. His extensive background in this domain equips him with valuable insights and a distinctive perspective that he passionately shares with Microsoft and Microsoft Partners. His expertise is not just theoretical; Joe has a proven track record of transforming sales strategies and leading teams to success. During his tenure at RSM, he spearheaded a major shift in the sales approach. Moving away from traditional ERP selling focused on features and functions, he led the team towards a strategy centered on industry-specific solutions. This pivotal change catalyzed remarkable growth: the sales team expanded from 4 to 32 members, and revenue soared from $15M to an impressive $185M. Joe's leadership is characterized by his commitment to developing sales personnel and managers, empowering them to achieve their maximum potential through innovative and effective sales strategies.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.
Sharka Chobot
Chief Transformation Officer, Neural Impact
Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 35 years of technology specific expertise and teaches behavioral marketing at leading universities in Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.