April 14-17, 2024

Directions North America 2024

Sheraton San Diego Hotel & Marina

Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.

04-17-2024

Microsoft presents: Partner marketing best practices

11:00 AM - 11:45 AM Tidepool 2 Back to event schedule

Join Microsoft and RSM (Jeff Grell, Principal at RSM and Spencer Coulter, Business Process Improvement and Dynamics Product Implementation Principal) as they discuss marketing best practices regarding your value prop, online presence, leveraging content assets, and lead nurturing.

Speakers:

Adriana Bade

Microsoft, Partner Marketing Manager

I have over 25 years of marketing experience. I enjoy working with Biz Apps SI's on programs, incentives, planning, and lead generation efforts.

Pam Johnson

Microsoft, Partner Marketing Director

I have been in the Business Applications for over 20 years and have strong passion for helping our partners succeed!! Throughout my time, I have held a variety of roles from capacity, recognition, communications, sales, marketing and etc. Currently I work as a partner marketer for our Indirect Providers.

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