April 14-17, 2024
Directions North America 2024
Sheraton San Diego Hotel & Marina
Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.
04-15-2024
Do's and Don'ts for Business Negotiation: From Personal Skills to Organizational Excellence
Extending beyond selling, effective negotiation skills have a direct impact on a business's bottom line. Despite this, negotation skills are often seen as an individual attribute, rather than a collective organizational strength. by enhancing negotiation skills across the company, from specialized professionals to leaders, businesses can elevate their success. join this session for negotiation do's and don'ts to become a business that can negotiates with expertise, and not on autopilot.
Speakers:
Johan Adenmark
CEO NAB Solutions & SmartApps
Johan Adenmark is CEO of NAB Solutions and SmartApps. He has been in this guild since Navision Financials 1.1 and had most roles himself. He has not been allowed to write code for many years but is having fun anyway spreading the gospel of Business Central.
Johan Adenmark
CEO NAB Solutions & SmartApps
Johan Adenmark is CEO of NAB Solutions and SmartApps. He has been in this guild since Navision Financials 1.1 and had most roles himself. He has not been allowed to write code for many years but is having fun anyway spreading the gospel of Business Central.
Ugne Fink-Jensen
Founder of Legal4Partners and Firm&Fair, global negotiation agency
Ugne Fink-Jensen is anexperienced international business negotiator, entrepreneur, and speaker with over 15 years of professional experience. She has a strong background in complex and high-stakes IT, tech, and innovation negotiations, having worked as a lead negotiator and senior group counsel at the multi-billion-dollar corporation AP. Møller-Maersk. Before that, she headed the legal department at 1ClickFactory, which marked the beginning of her deep understanding of the Microsoft industry.
Today, she is the founder of Legal4Partners, a legal consulting company specializing in the Microsoft industry, and Firm&Fair, a global negotiation agency.
On a mission to level the playing field in business negotiation, Ugne inspires business leaders to rethink their current approach to contracts and negotiation.
Ugne Fink-Jensen
Founder of Legal4Partners and Firm&Fair, global negotiation agency
Ugne Fink-Jensen is anexperienced international business negotiator, entrepreneur, and speaker with over 15 years of professional experience. She has a strong background in complex and high-stakes IT, tech, and innovation negotiations, having worked as a lead negotiator and senior group counsel at the multi-billion-dollar corporation AP. Møller-Maersk. Before that, she headed the legal department at 1ClickFactory, which marked the beginning of her deep understanding of the Microsoft industry.
Today, she is the founder of Legal4Partners, a legal consulting company specializing in the Microsoft industry, and Firm&Fair, a global negotiation agency.
On a mission to level the playing field in business negotiation, Ugne inspires business leaders to rethink their current approach to contracts and negotiation.