April 14-17, 2024

Directions North America 2024

Sheraton San Diego Hotel & Marina

Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.

04-14-2024

Microsoft presents: Partner marketing best practices

06:00 PM - 06:45 PM Shorebreak 1/2 Back to event schedule

During this session we will discuss the importance of marketing strategy with focus on campaign execution, lead management and the importance of a social strategy. You will also hear from a Dynamics partner on what assets they leveraged to increase their pipeline.

Speakers:

Adriana Bade

Microsoft, Partner Marketing Manager

I have over 25 years of marketing experience. I enjoy working with Biz Apps SI's on programs, incentives, planning, and lead generation efforts.

Pam Johnson

Microsoft, Partner Marketing Director

I have been in the Business Applications for over 20 years and have strong passion for helping our partners succeed!! Throughout my time, I have held a variety of roles from capacity, recognition, communications, sales, marketing and etc. Currently I work as a partner marketer for our Indirect Providers.

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