April 14-17, 2024
Directions North America 2024
Sheraton San Diego Hotel & Marina
Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.
04-16-2024
Secure Your Customer Base by Breaking the On-Premise Bond
Are you grappling with a large base of on-premise NAV, GP, or SL customers who are deeply attached to their current systems and haven't yet transitioned to the cloud? If you're encountering resistance to migration or facing internal resource constraints that hinder proactive discussions with your customers, this session is designed for you. You will learn how to refine your cloud value proposition and messaging to create a compelling urgency for transition. Further, you will gain insights on effective migration deployment strategies that will empower you to scale your migration projects efficiently. This session marks a pivotal shift to a proactive migration sales and delivery strategy, enabling you to secure your customer base and drive more recurring cloud revenue. Seize this opportunity to lead your customers into a new era of innovation and growth.
Speakers:
Christian DR Lehmann
Neural Impact Inc. Chief Growth Officer
Christian Lehmann leverages his 15 years of executive leadership and consulting expertise in the IT sector to help technology providers accelerate and scale their Microsoft-focused practices. He is passionate about helping partners drive growth, increase margins, scale delivery, improve the pre and post-sales motion and drive cloud business models and behavioural change. As a former CEO of one of Europe's largest Dynamics resellers, he truly cares about people and can lead any major change - no matter if it is IT-driven, refers to organization development or human resource capabilities. Christian knows how to build project teams that deliver value and helps partners develop strategies that get results. He also brings his former research and expertise as a University Professor of Economics and Business Management at international universities to help partners understand the critical principles and dynamics of behavioural economics and SaaS business model change.
Christian DR Lehmann
Neural Impact Inc. Chief Growth Officer
Christian Lehmann leverages his 15 years of executive leadership and consulting expertise in the IT sector to help technology providers accelerate and scale their Microsoft-focused practices. He is passionate about helping partners drive growth, increase margins, scale delivery, improve the pre and post-sales motion and drive cloud business models and behavioural change. As a former CEO of one of Europe's largest Dynamics resellers, he truly cares about people and can lead any major change - no matter if it is IT-driven, refers to organization development or human resource capabilities. Christian knows how to build project teams that deliver value and helps partners develop strategies that get results. He also brings his former research and expertise as a University Professor of Economics and Business Management at international universities to help partners understand the critical principles and dynamics of behavioural economics and SaaS business model change.