April 14-17, 2024
Directions North America 2024
Sheraton San Diego Hotel & Marina
Directions NA 2024 was the largest yet, with a turnout of 1,286 attendees, of which 346 were first-timers. The event hosted 291 sessions and workshops for the attendees who represented 30 countries, 42 states and 6 Canadian provinces.
04-16-2024
The Pros and Cons of Putting Marketing Automation in front of 365 Sales
There is a lot of competing opinion in the marketplace right now about how to align marketing, sales, and customer support operations. Sometimes it's best to go back to basics… how about some pros and cons?
Join us for a conversation with Marie Wiese, of Marketing CoPilot, who has a proven formula to understand what tech stacks you can integrate with Microsoft technology to build a winning system. In this discussion Marie will explain how to double list size and improve sales productivity with automation technology, and what you need to know about integrating different solutions with Dynamics 365 for Sales.
Learning Objectives:
1: Ensure your leads are not mismanaged by your website.
2: Align sales, marketing, and customer support operations across the full customer life cycle for your business.
3: Learn how to use your marketing spend in a more impactful way.
Speakers:
Marie Wiese
Marketing Strategist and Founder, Marketing CoPilot
Marie Wiese is a Microsoft MVP, a marketing strategist, and founder of Marketing CoPilot, a strategic marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. Marie has worked in the technology sector for 30 years and focuses today on marketing automation and the digital transformation of the sales and marketing functions. Marie is the author of award-winning business book, You Can't Be Everywhere and host of the Gold Stevie award-winning podcast, Women Talk Tech.
(Marketing CoPilot is a registered trademark in North America since 2012)
Marie Wiese
Marketing Strategist and Founder, Marketing CoPilot
Marie Wiese is a Microsoft MVP, a marketing strategist, and founder of Marketing CoPilot, a strategic marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. Marie has worked in the technology sector for 30 years and focuses today on marketing automation and the digital transformation of the sales and marketing functions. Marie is the author of award-winning business book, You Can't Be Everywhere and host of the Gold Stevie award-winning podcast, Women Talk Tech.
(Marketing CoPilot is a registered trademark in North America since 2012)