April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-09-2025
VAR Owner: The Impact of AI on Your Business
Description to come...
Note, this session is for VARs only. The attendee must have 25% or more ownership in the company. To participate, you must register for this session by filling out a survey: https://www.surveymonkey.com/r/DNA25Owner
You must have a badge indicating you are eligible to enter the room. If you do not, please go to the registration desk for assistance.
Speakers:
Andrew King
Managing Director
Andrew is Managing Director at WebSan Solutions Inc., a Canada, US and Philippines-based award winning Dynamics Partner.
Claude Rose
Gestisoft, Executive Chairman
Claude Rose is indeed the founder of Gestisoft, a Montreal-based company established in 1997. He served as the CEO for 25 years, leading the company with vision and dedication. Under his leadership, Gestisoft became a renowned provider of digital solutions, specializing in Microsoft Dynamics 365 Customer Engagement and Business Central. Claude's strategic direction helped Gestisoft empower businesses to navigate and thrive through change, unlocking value at scale.
Dona Sarkar
Chief Troublemaker - Microsoft Copilot and AI Extensibility
Software Engineer. Multi-published author (turns out fiction writing is really useful in software!). Owner of the fashion brand Prima Dona studios. Aspiring sommelier at Side Hustle Wines. Dyslexic but Dealing. Believer that tech upskilling is the ultimate equalizer. Always ready to get on a plane.
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.