April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-08-2025
VAR Owner: Building Teams for the Future
In this session, we will explore the essential strategies for constructing effective and resilient teams that can thrive in the evolving business landscape. Key topics include:
- Building the Correct Teams: Learn how to create dedicated but separate teams tailored to specific functions and goals.
- Bringing Up Middle Management: Discover techniques for nurturing middle management to ensure robust leadership at all levels.
- Hiring Younger Talent: Understand proven formulas for attracting and retaining young professionals.
- Motivating Remote Teams: Gain insights into fostering innovation and motivation in remote teams without resorting to micromanagement.
- Leadership and Management Development: Strategies for building strong leadership and management teams that drive success.
- Retention and Incentives: Explore effective incentives such as ESOP and profit sharing to keep your team engaged and committed.
- Personality Testing: Learn how personality testing can help identify team members who fit well with their teams, focusing on their background and inherent traits rather than intelligence.
Note, this session is for VARs only. The attendee must have 25% or more ownership in the company. To participate, you must register for this session by filling out a survey: https://www.surveymonkey.com/r/DNA25Owner
You must have a badge indicating you are eligible to enter the room. If you do not, please go to the registration desk for assistance.
Speakers:
Jason Spanos
All Your Ducks
Jason Spanos applies method and rigor to everything he approaches. He is about to hit 30 years of experience working with ERP systems and has done everything from building interfaces to project management to sales and marketing. Jason stays focused on current research data and methods for successful projects and firmly believes that reflection and continuous improvement are required for growth. His current pet peeve is the term "best practice" - which should be replaced with the term "better practice", suggesting there is always room to explore better ways to do things in the future.
Søren Fink-Jensen
CEO of Continia Software North America
Soren Fink-Jensen is a veteran leader in the Dynamics world, starting his career in 1989 selling Navision to end-customers for a Danish reseller, DanaData. From there his career in
Dynamics spans almost 35 years working in Executive positions in Navision, Microsoft and starting his own business, 1ClickFactory, which he sold in 2021. Besides running businesses, Soren has been a board member in numerous software companies. Currently he is sailing from Europe towards the US with his family to settle and run Continia Software North America.