April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
VAR Owner: Benchmarking Financial Health: Assessing Your Position Among Peers
In this session, we will explore various strategies to drive margins across different pricing models, including subscriptions, fixed prices, and managed services. Setting ambitious goals and relentlessly pursuing them is crucial, especially in a situation where margins are consistently declining.
We will discuss how to identify and leverage revenue streams and margin opportunities that are controllable by partners. Although Microsoft sells Business Central (BC), they currently prefer partners to handle implementation and support. This presents a unique opportunity for us to capitalize on.
A key focus will be on optimizing leverage models, as poor design can significantly impact EBITDA. We will delve into practical ways companies can drive hard metrics and improve financial health.
Additionally, we will examine the impact of Copilot and AI on revenue generation, assessing actual revenue figures and potential growth.
Join us to gain insights and actionable strategies to enhance your company's financial standing among peers.
Note, this session is for VARs only. The attendee must have 25% or more ownership in the company. To participate, you must register for this session by filling out a survey: https://www.surveymonkey.com/r/DNA25Owner
You must have a badge indicating you are eligible to enter the room. If you do not, please go to the registration desk for assistance.
Speakers:
Dana Willmer
Co-Founder, Partner Economics
Dana has been a driving force behind Cloud adoption for both software publishers and their channel Partners for more than a decade.
In that time, he has provided strategic advice to scores of technology publishers and resellers, independent software vendors, managed services providers, hosters, and systems integrators on 4 continents. He is also the author or co-author of numerous assets, publications and financial models for Microsoft, which help resellers ensure they get “the right things right†in their critical business model transition. His work has been consistently regarded as best in class by executives, resellers, and industry analysts alike.
His proprietary research among early movers in the Cloud has chronicled the “best practices†that have been proven to accelerate business model transition, reduce the attendant risk, and build shareholder value.
Dana Willmer
Co-Founder, Partner Economics
Dana has been a driving force behind Cloud adoption for both software publishers and their channel Partners for more than a decade.
In that time, he has provided strategic advice to scores of technology publishers and resellers, independent software vendors, managed services providers, hosters, and systems integrators on 4 continents. He is also the author or co-author of numerous assets, publications and financial models for Microsoft, which help resellers ensure they get “the right things right†in their critical business model transition. His work has been consistently regarded as best in class by executives, resellers, and industry analysts alike.
His proprietary research among early movers in the Cloud has chronicled the “best practices†that have been proven to accelerate business model transition, reduce the attendant risk, and build shareholder value.
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
Sessions
VAR Owner: Benchmarking Financial Health: Assessing Your Position Among Peers Tariffs, trade wars and stagflation – Partner Economics Annual 2025 Channel Forecast Differentiate and Dominate with AI – develop AI sales competence and how to position AI in BC Sales Mastering AI SEO: A Comprehensive Guide to Boosting Visibility in AI Search VAR Owner: The Impact of AI on Your Business