April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
Boyum IT - Bring your products to life: a new value proposition for your manufacturing customers
A product is more than just a product - it is a vision that creates life experiences. Fulfilling this vision is a journey we at Boyum IT call the product value chain - this is what we are passionate about.
Join us to learn how you can enable your customers to bring their products to life by combining Netronic Manufacturing and Perfion.
Netronic Manufacturing enables SME manufacturers to innovate with structure, produce on time, and meet quality standards.
Perfion's PIM solution enriches product data, ensuring accuracy and effective distribution across all channels. Discover the journey and help your customers fulfill their vision.
Speakers:
Mads Harding
Boyum IT Solutions
Assisting small & midsize businesses to optimize their competitive edge through technology. 15 years of experience with business transformation and automation.
Customer-centric supply chain leader and influencer.
Mads Harding
Boyum IT Solutions
Assisting small & midsize businesses to optimize their competitive edge through technology. 15 years of experience with business transformation and automation.
Customer-centric supply chain leader and influencer.
Martin Karlowitsch
VP, SaaS Global Partner Success
After selling my company (Netronic Software) to Boyum IT, I am responsible for Boyum's global cloud business. As such, I am the driving force behind providing both Netronic Manufacturing and Perfion PIM for Dynamics 365 Business Central. Netronic Manufacturing is a solution of integrated apps crafted to enable SME manufacturers to innovate with structure, produce on time, and meet their quality standards. Perfion offers a Product Information Management (PIM) solution for enriching product data, ensuring accuracy and effective distribution across all channels. I host the Business Central Manufacturing Show (podcast) and am the author of the "State of Business Central and Manufacturing"
Martin Karlowitsch
VP, SaaS Global Partner Success
After selling my company (Netronic Software) to Boyum IT, I am responsible for Boyum's global cloud business. As such, I am the driving force behind providing both Netronic Manufacturing and Perfion PIM for Dynamics 365 Business Central. Netronic Manufacturing is a solution of integrated apps crafted to enable SME manufacturers to innovate with structure, produce on time, and meet their quality standards. Perfion offers a Product Information Management (PIM) solution for enriching product data, ensuring accuracy and effective distribution across all channels. I host the Business Central Manufacturing Show (podcast) and am the author of the "State of Business Central and Manufacturing"
Paulina Soto
Channel Manager a.k.a. Prospect Whisperer Sell-ebrity
Paulina, is a Channel Manager with 6+ years of expertise. She began her Business Central journey at Netronic, advocating for visual scheduling. Now as Boyum IT, she helps partners and end-users optimize operations across the Product Value Chain—from innovation to production, quality, logistics, and launch.
Before the tech world, she was a Project Manager, and sold Build-to-Suit projects. As a remote worker, she enjoys immersing into other cultures and learning from new environments. Her commitment to growth and collaboration drives her work with partners, clients, and community.
Paulina Soto
Channel Manager a.k.a. Prospect Whisperer Sell-ebrity
Paulina, is a Channel Manager with 6+ years of expertise. She began her Business Central journey at Netronic, advocating for visual scheduling. Now as Boyum IT, she helps partners and end-users optimize operations across the Product Value Chain—from innovation to production, quality, logistics, and launch.
Before the tech world, she was a Project Manager, and sold Build-to-Suit projects. As a remote worker, she enjoys immersing into other cultures and learning from new environments. Her commitment to growth and collaboration drives her work with partners, clients, and community.