April 7-9, 2025

Directions North America 2025

Virgin Hotels Las Vegas

Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community! 

We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.

Register for Directions in 3 simple steps:

  1. Create Company & Individual Profile
  2. Purchase Passes & Receive Registration Codes Email
  3. Register Individual Attendees

Find more information in our Instructions.

The agenda is published, with some session dates and times subject to change.

04-08-2025

Microsoft presents: All about MAICPP

01:45 PM - 02:30 PM Sage 1 (154TH) Back to event schedule

Learn how you can drive purpose filled growth by leveraging the MAICPP and its offerings like partner benefits packages, solution area designations, specializations and more.

Speakers:

Sanju Nair

Partner Marketing GTM (GPSUS), Microsoft

Sanju Nair is the Sr. Partner Marketing Advisor, GTM - Microsoft Americas, leading partner marketing for Business Applications partners. Sanju's key focus is to empower partners with marketing campaigns and initiatives that helps to digitally transform their customers.

Previously, Sanju was the Capacity Lead for US based partners, working on capacity and enablement plans for partners across segments (Enterprise + SMC). Sanju was also instrumental in conceptualizing the Digital Transformation Ready program, which focused on expanding the Business Applications talent in the market.

Prior to joining Microsoft, Sanju spent more than a decade with product and marketing roles across companies like Universal Music, Accenture, etc. including leading GTM efforts at a Microsoft partner. Sanju holds a bachelor's degree in IT from University of Mumbai (India), Masters in Marketing Management (JBIMS, Mumbai) and an MBA with focus in Technology Management (City University of Seattle).

By clicking 'Accept All' you consent that we may collect information about you for various purposes, including: Statistics and Marketing