April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-08-2025
Microsoft presents: All about MAICPP
Learn how you can drive purpose filled growth by leveraging the MAICPP and its offerings like partner benefits packages, solution area designations, specializations and more.
Speakers:
Sanju Nair
Partner Marketing GTM (GPSUS), Microsoft
Sanju Nair is the Sr. Partner Marketing Advisor, GTM - Microsoft Americas, leading partner marketing for Business Applications partners. Sanju's key focus is to empower partners with marketing campaigns and initiatives that helps to digitally transform their customers.
Previously, Sanju was the Capacity Lead for US based partners, working on capacity and enablement plans for partners across segments (Enterprise + SMC). Sanju was also instrumental in conceptualizing the Digital Transformation Ready program, which focused on expanding the Business Applications talent in the market.
Prior to joining Microsoft, Sanju spent more than a decade with product and marketing roles across companies like Universal Music, Accenture, etc. including leading GTM efforts at a Microsoft partner. Sanju holds a bachelor's degree in IT from University of Mumbai (India), Masters in Marketing Management (JBIMS, Mumbai) and an MBA with focus in Technology Management (City University of Seattle).