April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
Microsoft Regional Session: Business Applications North America SMB Sales & GTM
Join leaders from SMB segment sales and GPS to learn about SMB programs and resources to help you drive success. The session will provide an overview of the strategy, people, and partner investments to grow together and win in SMB.
Speakers:
Andy Theophylactou
Microsoft: GPS North America Azure and Business Applications SMB Director
Andy Theophylactou is an executive leader with 28 years of experience in Tier 1 technology organizations. Andy started his career at Dell Technologies where we had progressive sales, marketing, operations, and leadership roles. Andy capped off his time as the General Manager of Dell Financial Services for Canada and US Medium Business. In 2021 Andy embarked on a new journey with Microsoft Canada as a Leader in the Global Partner Solutions organization responsible for Indirects, Telcos and the Surface Channels. Andy's current role is GPS Azure and Business Applications leader for SMB in North America. Andy focuses on being an open and inclusive leader who aligns the organization on clear and focused goals which tie to business outcomes.
Andy Theophylactou
Microsoft: GPS North America Azure and Business Applications SMB Director
Andy Theophylactou is an executive leader with 28 years of experience in Tier 1 technology organizations. Andy started his career at Dell Technologies where we had progressive sales, marketing, operations, and leadership roles. Andy capped off his time as the General Manager of Dell Financial Services for Canada and US Medium Business. In 2021 Andy embarked on a new journey with Microsoft Canada as a Leader in the Global Partner Solutions organization responsible for Indirects, Telcos and the Surface Channels. Andy's current role is GPS Azure and Business Applications leader for SMB in North America. Andy focuses on being an open and inclusive leader who aligns the organization on clear and focused goals which tie to business outcomes.
Jennifer Dorsey
Microsoft, Biz Apps SMB Solution Area Lead, North America
A 20+ year veteran of Business Applications with experience spanning global product marketing, Partner GTM, and SMB Sales. As the Business Applications Solution Area Lead, I am passionate about developing Microsoft strategies and programs that help partners drive growth in SMB.
Jennifer Dorsey
Microsoft, Biz Apps SMB Solution Area Lead, North America
A 20+ year veteran of Business Applications with experience spanning global product marketing, Partner GTM, and SMB Sales. As the Business Applications Solution Area Lead, I am passionate about developing Microsoft strategies and programs that help partners drive growth in SMB.
Justin Ross
Director, Partner Marketing - Americas Business Applications
Justin leads the Biz Apps Partner Marketing team for Americas region. He is responsible for accelerating partner growth and customer acquisition across all partner types in Americas SMC segment (SMB & Corporate). Justin has held several roles at Microsoft across partner marketing, programs, and capacity & enablement after starting in the US Dynamics partner team. Prior to Microsoft, he worked in corporate M&A and equity research, and earned an MBA from the MIT Sloan School of Management.
Justin Ross
Director, Partner Marketing - Americas Business Applications
Justin leads the Biz Apps Partner Marketing team for Americas region. He is responsible for accelerating partner growth and customer acquisition across all partner types in Americas SMC segment (SMB & Corporate). Justin has held several roles at Microsoft across partner marketing, programs, and capacity & enablement after starting in the US Dynamics partner team. Prior to Microsoft, he worked in corporate M&A and equity research, and earned an MBA from the MIT Sloan School of Management.