April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-08-2025
Revolutionize Your Business with DYCE - Unlock Growth in the IT Vertical
The IT industry is dynamic, fast-paced, and full of opportunities and IT businesses make great customers: they are tech-savvy, passionate about software and IT, and understand the value of investing in good business software better than anyone else. However, they also come with high expectations and some challenges. Businesses in this fast-paced industry need adaptable solutions that meet their unique requirements.
At Singhammer, we understand the IT industry inside and out. With over 25 years of experience in software development for the IT sector, we've created DYCE Apps—cutting-edge Business Central extensions designed to meet the specific needs of IT companies.
We are so good at what we do that even other BC partners and Microsoft trust our expertise: DYCE, powered by Singhammer—the mastermind behind Microsoft Subscription Billing.
In this session, we'll show you why the IT industry is an attractive market. We'll also highlight the market potential and demonstrate how you can quickly establish a presence in this space using our DYCE apps.
Join our session to discover why the IT sector is such a promising market and how you can quickly make your mark in the IT vertical!
Speakers:
Anna Liener
Partner Manager, Singhammer IT Consuting
Anna is the Partner Manager at Singhammer IT Consulting, where she has been building the global Partner Channel since last year. She supports partners, ensuring they have the resources they need and excels in relationsip building. With a background in SaaS sales and consulting, Anna is passionate about IT and start-ups. She loves traveling and remote work, and enjoys mountain sports like hiking and skiing.
Anna Liener
Partner Manager, Singhammer IT Consuting
Anna is the Partner Manager at Singhammer IT Consulting, where she has been building the global Partner Channel since last year. She supports partners, ensuring they have the resources they need and excels in relationsip building. With a background in SaaS sales and consulting, Anna is passionate about IT and start-ups. She loves traveling and remote work, and enjoys mountain sports like hiking and skiing.
Roger Friederich
CEO Singhammer IT Consulting
Roger is co-owner and CEO of Singhammer IT Consulting, a vertical ISV for the IT industry, based in Germany. He started at Singhammer as consultant more than a decade ago and learned the nuts and bolts of Business Central. Before joining Singhammer he held various CFO and MD roles in public listed IT companies. Talk to him about how to build a BC practice in the IT sector, cloud transformation, New Work, Yoga, Skiing and Hiking.
Roger Friederich
CEO Singhammer IT Consulting
Roger is co-owner and CEO of Singhammer IT Consulting, a vertical ISV for the IT industry, based in Germany. He started at Singhammer as consultant more than a decade ago and learned the nuts and bolts of Business Central. Before joining Singhammer he held various CFO and MD roles in public listed IT companies. Talk to him about how to build a BC practice in the IT sector, cloud transformation, New Work, Yoga, Skiing and Hiking.