April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
Tariffs, trade wars and stagflation - Partner Economics Annual 2025 Channel Forecast
Microsoft's SMB goals for FY25 call for significant increases in customers, copilot adoption, cloud transitions and revenue. All of this against a backdrop of chaotic global economic uncertainty, what is the outlook for a Dynamics partner or ISV?
Always a Directions favorite, attend this session to learn the results of Partner Economics' latest research and strategies to make the most of what will be a challenging year for everyone.
Business Owners: This session content will be available during the business owner track as well. No need to miss speed networking.
Speakers:
Dana Willmer
Co-Founder, Partner Economics
Dana has been a driving force behind Cloud adoption for both software publishers and their channel Partners for more than a decade.
In that time, he has provided strategic advice to scores of technology publishers and resellers, independent software vendors, managed services providers, hosters, and systems integrators on 4 continents. He is also the author or co-author of numerous assets, publications and financial models for Microsoft, which help resellers ensure they get “the right things right†in their critical business model transition. His work has been consistently regarded as best in class by executives, resellers, and industry analysts alike.
His proprietary research among early movers in the Cloud has chronicled the “best practices†that have been proven to accelerate business model transition, reduce the attendant risk, and build shareholder value.
Dana Willmer
Co-Founder, Partner Economics
Dana has been a driving force behind Cloud adoption for both software publishers and their channel Partners for more than a decade.
In that time, he has provided strategic advice to scores of technology publishers and resellers, independent software vendors, managed services providers, hosters, and systems integrators on 4 continents. He is also the author or co-author of numerous assets, publications and financial models for Microsoft, which help resellers ensure they get “the right things right†in their critical business model transition. His work has been consistently regarded as best in class by executives, resellers, and industry analysts alike.
His proprietary research among early movers in the Cloud has chronicled the “best practices†that have been proven to accelerate business model transition, reduce the attendant risk, and build shareholder value.
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
Sessions
VAR Owner: Benchmarking Financial Health: Assessing Your Position Among Peers Tariffs, trade wars and stagflation – Partner Economics Annual 2025 Channel Forecast Differentiate and Dominate with AI – develop AI sales competence and how to position AI in BC Sales Mastering AI SEO: A Comprehensive Guide to Boosting Visibility in AI Search VAR Owner: The Impact of AI on Your Business