April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
Differentiate and Dominate with AI - develop AI sales competence and how to position AI in BC Sales
Customers are curious, partners are becoming educated...but the deals aren't closing. Why?
Because there is a LOT of buyer psychology that comes into play when positioning and selling emerging technologies. The hype cycle drives desire and curiosity, but fear and risk undermine the decision-making/approval process. Far too often sellers are attaching AI to the wrong set of business drivers.
This session will be co-led by the dynamic duo of Brown and Stuyt that haven't co-presented at Directions for more than 10 years. Attend this session if you want to advance your base level understanding of AI, how co-pilot can be leveraged, some real-life cases of AI in action and the key learnings and outcomes of ten global AI practice optimization workshops Neural Impact delivered for Microsoft to leading AI services partners.
You'll learn how to transition from IT to business leaders, avoid the "proof-of-concept" trap, and overcome the two (emotional) AI objections that kill deals.
This is a workshop with educational material along with real time audience interactions and lots of entertaining commentary, a must see for all advanced sales professionals.
Speakers:
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
Sessions
VAR Owner: Benchmarking Financial Health: Assessing Your Position Among Peers Tariffs, trade wars and stagflation – Partner Economics Annual 2025 Channel Forecast Differentiate and Dominate with AI – develop AI sales competence and how to position AI in BC Sales Mastering AI SEO: A Comprehensive Guide to Boosting Visibility in AI Search VAR Owner: The Impact of AI on Your Business
Mark Stuyt
Chief Engagement Officer, Neural Impact
Mark Stuyt is the founder and Chief Engagement Officer of Neural Impact; a sales and marketing consulting agency that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies.
Mark Stuyt
Chief Engagement Officer, Neural Impact
Mark Stuyt is the founder and Chief Engagement Officer of Neural Impact; a sales and marketing consulting agency that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies.