April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-07-2025
Overcoming ISV Challenges & Protecting Your Customers' Investment in Business Central
Migrating to Microsoft Dynamics 365 Business Central brings new opportunities—but also potential challenges when working with Independent Software Vendors (ISVs) that provide supply chain solutions. In this session, George Delp, CEO at YAVEON, Inc., Bob McAdam, Head of Strategic Partnerships at Tasklet Factory and Lincoln Mousel, Solution Engineer at TrueCommerce, will explore key risks, including integration compatibility, data migration complexities, and customization conflicts that can disrupt operations. We'll also provide a roadmap for planning your migration, engaging ISV vendors early, and implementing best practices to protect the ERP investment customers will make.
Speakers:
Bob McAdam
Head of Strategic Partnerships, Tasklet Factory
I am an accomplished International Business & Technology Executive with significant experience that spans nearly 3 decades. Colleagues recognize me as a strong leader who not only meets but exceeds both client and company expectations while increasing revenue and strategically reducing costs.
I come with a proven track record of completing projects ahead of schedule and within budget without sacrificing quality or accuracy. I can communicate with various types of people and personalities which has aided in cultivating client relationships, diffusing situations, and having positive interactions with colleagues.
I have obtained an extensive background in business development, operations management, business management, finance management and information technology. I also have technical skills include Microsoft CRM, Microsoft Office, Microsoft SQL Server, Microsoft Dynamics, Power BI, SSRS, Cloud Computing, and SaaS.
Dennis Bruce
TrueCommerce VP, NA Channels
Dennis Bruce is the Vice President of North American Channels. He is responsible for all things partner-related, focusing on managing the relationships with Midmarket ERP resellers and ensuring that these partnerships add value to our mutual customer's journey.
In his free time, Dennis enjoys playing golf and skiing. He's also a fan of anything connected to the beach and Boston sports.
George Delp
CEO, YAVEON, Inc.
I started my career as a CPA with the "big six" in the nineties, jumping on the ERP bandwagon at the turn of the century. Since then, I have been selling and implementing ERP and CRM solutions using a wide variety of products in many different industries.
For the past five years I focused on selling into the food, chemical and life sciences manufacturing industries. I am now taking that experience and success to YAVEON Inc., the new US expansion company for YAVEON GmbH, where I am leading efforts to recruit and enable Microsoft Dynamics 365 channel partners to sell, implement and support YAVEON's Business Central based process manufacturing solutions.