April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-07-2025
The Negotiation Advantage for High-Performing Teams
In today's competitive business environment, success depends not only on technical expertise but also on the ability to navigate complex interactions—both internally and externally. Enhancing the negotiation skills of cross-functional teams in development, consulting, sales, PMO, etc. provides value that extends beyond immediate commercial gains.
Negotiation skills foster a more collaborative and productive work environment, enabling teams to work more cohesively and achieve shared business goals.
Join the session for advanced negotiation insights that will empower high-performing teams to tackle projects more efficiently, present a united front, and achieve sustained success.
Speakers:
Ugne Fink-Jensen
Founder of Firm&Fair, global negotiation agency
Ugne Fink-Jensen is a highly experienced international business negotiator, entrepreneur, and speaker with over 15 years of professional experience. She has a strong background in complex and high-stakes IT, tech, and innovation negotiations, having worked as a lead negotiator and senior group counsel at the multi-billion-dollar corporation AP. Møller-Maersk. Before that, she headed the legal department at 1ClickFactory, which marked the beginning of her deep understanding of the Microsoft industry.
Today, she is the founder of Legal4Partners, a legal consulting company specializing in the Microsoft industry, and Firm&Fair, a global negotiation agency.
On a mission to level the playing field in business negotiation, Ugne inspires business leaders to rethink their current approach to negotiation and to negotiate with expertise, not on autopilot.
Ugne Fink-Jensen
Founder of Firm&Fair, global negotiation agency
Ugne Fink-Jensen is a highly experienced international business negotiator, entrepreneur, and speaker with over 15 years of professional experience. She has a strong background in complex and high-stakes IT, tech, and innovation negotiations, having worked as a lead negotiator and senior group counsel at the multi-billion-dollar corporation AP. Møller-Maersk. Before that, she headed the legal department at 1ClickFactory, which marked the beginning of her deep understanding of the Microsoft industry.
Today, she is the founder of Legal4Partners, a legal consulting company specializing in the Microsoft industry, and Firm&Fair, a global negotiation agency.
On a mission to level the playing field in business negotiation, Ugne inspires business leaders to rethink their current approach to negotiation and to negotiate with expertise, not on autopilot.