April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-09-2025
Marketing the Move: Setting Effective Strategies that Shift Your GP Customers to Business Central
The clock is ticking for your customers who are still using legacy Dynamics GP. It's time to consider the shift to the cloud with Dynamics 365 Business Central. This session will provide you with a comprehensive marketing strategy to facilitate this transition smoothly. We will cover:
• Target Audience Identification: Learn how to pinpoint the right segments of your customer base who will benefit most from the switch.
• Marketing Communications Transformation: Understand the implications of this shift on your marketing messages and how to effectively communicate with your customers in a way that prompts change.
• Timing Your Updates: Discover the optimal timeline for updating your website, social media, and other marketing assets to reflect this change.
• Communication Channels: Identify the best platforms and methods to inform your customers about the transition.
• Adapting Conversations and Presentations: Gain insights into how to tailor your sales pitches and presentations to address the concerns and interests of your customers during this transition.
Join us to equip yourself with the tools and knowledge needed to guide your customers through this significant change and ensure a successful migration to Dynamics 365 Business Central.
Speakers:
Julie Stankey
Marketing Strategist - Enavate
Julie is a marketing leader with 20 years of experience in the Microsoft Dynamics channel who is passionate about creating engaging content, sharing client successes, and building impactful campaigns that connect people to technology solutions that empower their businesses to thrive.
Julie Stankey
Marketing Strategist - Enavate
Julie is a marketing leader with 20 years of experience in the Microsoft Dynamics channel who is passionate about creating engaging content, sharing client successes, and building impactful campaigns that connect people to technology solutions that empower their businesses to thrive.
Tania Konczynski
Director, Partner Engagement at JOVACO Solutions | B2B Marketing expert for Microsoft Dynamics 365 | Ultimate frisbee fan | Wannabe foodie | Soccer mom
B2B sales and marketing executive with 20 years of experience specifically within the IT industry. Been in the Microsoft Dynamics channel for over 15 years where I have been able to unite my interest for the ever changing world of marketing with my inner-accountant who loves a spreadsheet that balances.
What I enjoy most about my job: always learning about the latest marketing trends that are forever evolving // being creative about go-to-market strategies // coming up with cool activities for our prospects, clients and employees // finding ways to be more efficient to do more with less
What I love to do when I'm not working: My suitcase is always close by as I caught the travel bug at a young age // I love good food: I don't discriminate from fast food to super posh, as long as it is tasty! // Playing soccer and ultimate frisbee: I'm convinced that I was a labradoodle in my past life that is why I have this need to run and chase things.
Tania Konczynski
Director, Partner Engagement at JOVACO Solutions | B2B Marketing expert for Microsoft Dynamics 365 | Ultimate frisbee fan | Wannabe foodie | Soccer mom
B2B sales and marketing executive with 20 years of experience specifically within the IT industry. Been in the Microsoft Dynamics channel for over 15 years where I have been able to unite my interest for the ever changing world of marketing with my inner-accountant who loves a spreadsheet that balances.
What I enjoy most about my job: always learning about the latest marketing trends that are forever evolving // being creative about go-to-market strategies // coming up with cool activities for our prospects, clients and employees // finding ways to be more efficient to do more with less
What I love to do when I'm not working: My suitcase is always close by as I caught the travel bug at a young age // I love good food: I don't discriminate from fast food to super posh, as long as it is tasty! // Playing soccer and ultimate frisbee: I'm convinced that I was a labradoodle in my past life that is why I have this need to run and chase things.