April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-09-2025
Launching Diversity in Dynamics: Shaping the Future Together
Join us for an engaging panel discussion as we launch the Diversity in Dynamics (DID) initiative at this conference. Our passionate pod leaders, representing various categories such as Gender & Identity, Neurodiversity, Disability, Ethnicity, and LGBTQA+, will share their insights and experiences. This session aims to increase diversity, improve inclusion, and foster a sense of belonging within the Dynamics community.
This interactive discussion will help shape the future topics we cover and provide a platform for attendees to share their ideas. Don't miss this opportunity to be part of a transformative movement that promotes growth and removes friction within our community.
Speakers:
Leen Everaerts
Marketing Manager at Directions 4 Partners | Board member at Women in Dynamics
Leen brings over 20 years of experience in the Dynamics community, initially as the driving force behind marketing strategies for various Dynamics partners. Currently, she holds the position of Marketing Manager at Directions for Partners and is a co-founder and board member of Women in Dynamics. She champions a hands-on approach and a no-nonsense attitude in her work.
With a deep-seated belief in the power of diversity and inclusion, Leen envisions adding a splash of pink to the vast blue ocean of the Dynamics Community. She is committed to making a tangible difference by actively promoting diversity initiatives and fostering inclusivity at every opportunity. Within the Women in Dynamics team, Leen leads marketing, communication and event initiatives.
PatrÃcia Maia
International Project /Nearshoring Director
Patricia has been working in ERP as a consultant for more than 30 years. She specialized in the international business and global implementations. At this moment she is responsible at Arquiconsult for the Neashore and International business.
Søren Alexandersen
Principal Product Manager - Microsoft
Soeren Friis Alexandersen is a renowned thought leader in the ERP space, known for his deep expertise and collaborative approach. He's far into his career's 3rd decade, and currently a Principal Product Manager at Microsoft in the Dynamics 365 Business Central engineering team, working on Microsoft's core business solution for SMBs, where his mandate is to rethink Finance through the lens of AI.
With a distinguished standing in the community, Søren is celebrated not only for his technical acumen but also for his unwavering commitment to openness and continuous learning, always bringing in the human factor into technology.
Soeren's is a strategist at heart, and his leadership is characterized by his ability to bridge the gap between complex technological concepts and practical, human-centered applications.