Branding Foundations Workshop: Craft a Strategic Narrative to Stand Out

Without a clear way to consistently communicate how and why you stand out in the crowd of business management software providers, you'll get lost in the weeds and beaten by the competition. A clear and compelling brand message is your ticket to differentiation and growth.

This hands-on workshop will help you uncover the building blocks of a powerful Brand DNA—your ultimate foundation for getting seen and heard.

Bring a laptop, pen, and paper. Together, we'll walk through interactive exercises to evaluate your audience, refine your unique value proposition, and uncover the messaging that resonates with prospects and customers. Using practical tools and guided discussions, you'll leave with directional concepts and a solid foundation to craft a more effective, grabbing brand and message.

What You'll Learn and Do:
• Understand the Why: Discover why an impactful strategic narrative is non-negotiable for Microsoft Dynamics Partners and ISVs.

• Evaluate the Marketplace: Use guided questions and tools to identify what sets you apart, where you fit in, and how to articulate it.

• Build the Framework: Break down the components of a Brand DNA and start shaping yours in real-time.

• Apply It: Explore how to leverage your messaging foundation for quick wins in marketing, sales, and customer engagement.