April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-09-2025
Don't Let Your Buyers Slip Away: A Video Strategy Blueprint for Lead Generation Success
Most B2B tech marketers have experience implementing video in their marketing strategies. However, a common struggle is creating videos reactively rather than proactively and lacking confidence in their video strategy's effectiveness. If you can relate to this challenge, you understand the risk of investing effort into the wrong marketing assets.
In this session, we will crack the code on what a successful video topic strategy blueprint looks like, specifically for Microsoft partners. Learn the most essential video topics that will drive your buyer's journey and qualify your leads. You will also get to see example videos for each topic, understand what engaging and effective video structuring and development looks like, and gain a video methodology that will help you fully understand where video is needed in your organization. Without this video strategy, your competitors could outpace you.
Takeaways:
• How to think like your buyers when it comes to video
• Which videos you should be creating for your buyers
• How to structure and develop your videos efficiently and with the highest engagement
• Confidence in knowing that you are creating the right videos
Speakers:
Jordy Starling
Video Trainer, Consultant, and Producer for B2B High Tech at Neural Impact
Jordy is a strategic, multidisciplinary video trainer/producer/consultant who advocates value driven content with a focus on authenticity and viewer engagement. He helps Microsoft partners build video marketing strategies and in-house capabilities to automate sales and shorten time to value. Jordy is the Master Video Director, Consultant, and Trainer with Neural Impact, an organization that helps Microsoft Dynamics Partners accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.
Jordy Starling
Video Trainer, Consultant, and Producer for B2B High Tech at Neural Impact
Jordy is a strategic, multidisciplinary video trainer/producer/consultant who advocates value driven content with a focus on authenticity and viewer engagement. He helps Microsoft partners build video marketing strategies and in-house capabilities to automate sales and shorten time to value. Jordy is the Master Video Director, Consultant, and Trainer with Neural Impact, an organization that helps Microsoft Dynamics Partners accelerate their customer acquisition and growth strategies through a better understanding of neuroscience, emotional engagement and tribal behavior.