April 7-9, 2025

Directions North America 2025

Virgin Hotels Las Vegas

Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community! 

We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.

Register for Directions in 3 simple steps:

  1. Create Company & Individual Profile
  2. Purchase Passes & Receive Registration Codes Email
  3. Register Individual Attendees

Find more information in our Instructions.

The agenda is published, with some session dates and times subject to change.

04-08-2025

MSDW's Marketing Performance Survey and P2P Strategy Discussion

11:00 AM - 11:45 AM Primrose 6/7 (50TH) Back to event schedule


In this session, join 11-time Microsoft Business Applications MVP Rick McCutcheon and MSDW Editor Jason Gumpert as they examine findings from MSDW's latest Partner to Partner Marketing Performance Survey.
We will dive into key survey findings to benchmark
• buyer journey and attitudes
• trends influencing sales and marketing performance
• marketing and sales alignment strategies
• trade shows, digital events, content marketing, privacy, and the evolving impact of AI.
This will be followed by an engaging group discussion, where you can actively participate and share your insights on these findings and strategies for SI and ISVs to work better together in 2025.

Speakers:

Rick McCutcheon

Microsoft Business Applications MVP

As a 10-time Microsoft Dynamics MVP (CRM) and a Certified Sales Professional, I enjoy sharing my knowledge and expertise with others and contributing to the growth and success of the Dynamics 365 community. As the host of PartnerTalks.com, a weekly LinkedIn interview show, I chat with Business Executives from the Microsoft Community about their insights, ideas, and best practices. PartnerTalks.com has reached over 180 episodes and is now in its fourth year of production, attracting a global audience of professionals who want to learn from the experts and stay updated on the latest trends and innovations in the industry.

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