April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-09-2025
Analytics to Show What's Working in Marketing Now
What marketing tactics are working for marketers in our channel, and can they actually prove it with real statistics?
Join a panel of detail-oriented marketing professionals working "in the trenches" at ISV and VAR organizations. They will share what's truly driving results in marketing today, backed by real data and analysis. This session focuses on proof points rather than generic marketing advice. Discover what's effectively generating high-quality leads that convert into closed deals, and the metrics they use to analyze results.
Key learnings:
• The marketing strategies that are driving leads now (with data points).
• What analytics to present to the executive team.
• How to measure soft ROI vs hard ROI.
• Analytics pitfalls to avoid.
Our expert panelists will pull back the curtain on their most successful strategies, revealing how they cut through the digital noise to generate high-quality leads and accelerate conversions.
This is your opportunity to learn from peers, exchange innovative ideas, and ask the questions that matter most to your business growth.
Speakers:
Amanda Sherry
VP of Marketing, Western Computer
Fueled by data, iced coffee, and an unstoppable drive for results, Amanda Sherry thrives on sparking innovative ideas that ignite Western Computer's marketing efforts. With over 15 years of experience in marketing, advertising, and public relations, Amanda leads a talented team of marketers focused on driving growth and delivering measurable ROI.
As VP of Marketing, Amanda has a knack for turning insights into action and ideas into impact, ensuring Western Computer stands out as a trusted partner in the Microsoft Dynamics ecosystem.
When she's not diving into data or crafting strategies, Amanda can be found chasing inspiration on a run, lost in a great book, or creating masterpieces with her daughter (glitter optional).
Amanda Sherry
VP of Marketing, Western Computer
Fueled by data, iced coffee, and an unstoppable drive for results, Amanda Sherry thrives on sparking innovative ideas that ignite Western Computer's marketing efforts. With over 15 years of experience in marketing, advertising, and public relations, Amanda leads a talented team of marketers focused on driving growth and delivering measurable ROI.
As VP of Marketing, Amanda has a knack for turning insights into action and ideas into impact, ensuring Western Computer stands out as a trusted partner in the Microsoft Dynamics ecosystem.
When she's not diving into data or crafting strategies, Amanda can be found chasing inspiration on a run, lost in a great book, or creating masterpieces with her daughter (glitter optional).
Anya Ciecierski
Co-Founder, ERP/CRM Software Blogs
Anya Ciecierski has worked in sales and marketing in the Microsoft Dynamics channel since 1999. She is the co-founder of ERP Software Blog, CRM Software Blog, and ERP Cloud Blog. These sites focus on educating companies in the software selection process and encourage collaboration between 150 ERP and CRM partners across the world. Anya is committed to the idea of “using the power of the group†to benefit the community. She is also the founder of the Channel Marketing Academy online peer network.
Anya Ciecierski
Co-Founder, ERP/CRM Software Blogs
Anya Ciecierski has worked in sales and marketing in the Microsoft Dynamics channel since 1999. She is the co-founder of ERP Software Blog, CRM Software Blog, and ERP Cloud Blog. These sites focus on educating companies in the software selection process and encourage collaboration between 150 ERP and CRM partners across the world. Anya is committed to the idea of “using the power of the group†to benefit the community. She is also the founder of the Channel Marketing Academy online peer network.
Hannah Horning
Demand Generation Strategist
I am a performance-driven Demand Generation and Marketing Operations Manager with a decade of B2B marketing experience. Passionate about creating strategies that drive results, I bring expertise in ABM platforms like 6sense, marketing automation systems, and process optimization. A Salesforce Certified Administrator and Account Engagement Specialist, I excel in streamlining workflows to maximize impact and revenue. My versatile skill set and focus on efficiency ensure success in high-growth software and services companies.
Hannah Horning
Demand Generation Strategist
I am a performance-driven Demand Generation and Marketing Operations Manager with a decade of B2B marketing experience. Passionate about creating strategies that drive results, I bring expertise in ABM platforms like 6sense, marketing automation systems, and process optimization. A Salesforce Certified Administrator and Account Engagement Specialist, I excel in streamlining workflows to maximize impact and revenue. My versatile skill set and focus on efficiency ensure success in high-growth software and services companies.
Megan McDonagh
Senior Revenue Marketing Manager
Megan McDonagh is a Senior Revenue Marketing Manager at Celigo, an iPaaS platform, with over a decade of experience in the Microsoft ecosystem. She specializes in B2B marketing, partner marketing, webinar execution and events, ABM, campaign management, and content creation. Megan is passionate about driving revenue growth through strategic marketing initiatives, and excels at crafting impactful campaigns that engage and convert.
Megan McDonagh
Senior Revenue Marketing Manager
Megan McDonagh is a Senior Revenue Marketing Manager at Celigo, an iPaaS platform, with over a decade of experience in the Microsoft ecosystem. She specializes in B2B marketing, partner marketing, webinar execution and events, ABM, campaign management, and content creation. Megan is passionate about driving revenue growth through strategic marketing initiatives, and excels at crafting impactful campaigns that engage and convert.