April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.
04-08-2025
Mastering AI SEO: A Comprehensive Guide to Boosting Visibility in AI Search
Join this eye-opening presentation that will empower your brand to dominate conversational AI search platforms like ChatGPT. Claude, DeepSeek and Microsoft Copilot. Uncover the risks of doing nothing to adapt to AI search and the strategies you need to ensure your content gets seen and becomes the go-to answer in the world of AI search! This session will cover the waterfront of partner sizes from those with large budgets to those with very small budgets.
Why Attend?
• Understand the upcoming changes driven by Google and AI search and why action is needed in 2025
• Discover how ChatGPT and other LLM's “think†and why its search process differs from Google.
• Learn actionable strategies to create content that LLM's LOVES - structured, conversational, and question-driven.
• Master the art of crafting FAQs, targeting featured snippets, and leveraging natural language to drive visibility.
• Stay ahead of the curve with tips on E-E-A-T principles, schema markup, and keeping content fresh for AI optimization.
• The importance of measuring using GA4
• Understand the evolution of marketing in a multi-agent world
Whether you're a VP of marketing, SEO expert, content creator, or business leader, this session will give you the tools to adapt and thrive
Speakers:
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
George Brown
Partner Economics
George Brown is accomplished and forward thinking with over 30 years' experience in strategically propelling businesses forward. A thought leader and pioneer in the areas of AI adoptions and Cloud transformation, George has worked on strategic projects with Microsoft and Navision since 1997.
Proficient and strategic, his expertise has been used to create significant bodies of work including changes to buyer behavior driven by the internet and IT strategies for cloud transformation. Cutting edge and adept at anticipating changes in the market, George is an innovator in sales and marketing initiatives which keep pace with the evolution in client buying behaviors.
Sessions
VAR Owner: Benchmarking Financial Health: Assessing Your Position Among Peers Tariffs, trade wars and stagflation – Partner Economics Annual 2025 Channel Forecast Differentiate and Dominate with AI – develop AI sales competence and how to position AI in BC Sales Mastering AI SEO: A Comprehensive Guide to Boosting Visibility in AI Search VAR Owner: The Impact of AI on Your Business
Jon Rivers
Marketeery, COO
Jon, Co-founder of Marketeery, brings 20+ years of experience in Microsoft, MSPs, Tech Partners, and ISVs to boost business growth. Recognized as a partner community pioneer, Jon excels in social media, SEO, and AI as it impacts partners. He enjoys, crafting engaging content, and collaborating with designers. His tech, sales, and marketing expertise accelerates campaign success, making him a sought-after speaker at Microsoft-focused events.
Jon Rivers
Marketeery, COO
Jon, Co-founder of Marketeery, brings 20+ years of experience in Microsoft, MSPs, Tech Partners, and ISVs to boost business growth. Recognized as a partner community pioneer, Jon excels in social media, SEO, and AI as it impacts partners. He enjoys, crafting engaging content, and collaborating with designers. His tech, sales, and marketing expertise accelerates campaign success, making him a sought-after speaker at Microsoft-focused events.