April 7-9, 2025

Directions North America 2025

Virgin Hotels Las Vegas

Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community! 

We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.

Register for Directions in 3 simple steps:

  1. Create Company & Individual Profile
  2. Purchase Passes & Receive Registration Codes Email
  3. Register Individual Attendees

Find more information in our Instructions.

The agenda is published, with some session dates and times subject to change.

04-09-2025

AppSource Optimization Field Guide & Success Stories

02:00 PM - 02:45 PM Sage 2 (154TH) Back to event schedule

In this session, we'll dive into proven optimization techniques and practical guidance for positioning your solution for success in AppSource. Learn how to enhance your product's discoverability, optimize keywords and descriptions, and use customer feedback to improve conversion. Alongside technical tips, you'll hear success stories from other Microsoft partners who have achieved impressive results by leveraging best practices for AppSource optimization. Whether you're new to AppSource or looking to boost your listing's performance, this session provides actionable insights to help you stand out in the marketplace and attract the right customers.

Speakers:

Khaled Nassra

Cloud GTM catalyst and seasoned leader in the Dynamics 365 space

As the Managing Director of Enki Consulting, Khaled advises leadership teams responsible for global go-to-market strategy and business expansion into new verticals and regions through new and existing partnerships, through Microsoft, and by working directly with end-users. Khaled has led multiple organizations from no market share to success by prioritizing customer and partner benefits and working in sync within a broader ecosystem.

Mariano Gomez Bent

Chief Technology Officer | Microsoft MVP | Microsoft MCT

How can businesses drive real innovation without the right tech strategy? Many organizations struggle to fully leverage technology, facing stalled digital transformation and outdated systems that hinder productivity. I bridge this gap by implementing tailored Microsoft solutions—Power Platform, Microsoft 365 Copilot, Dynamics 365, and Azure DevOps—that drive operational efficiency and empower teams. With a proven track record in successful project delivery, I've achieved measurable results, from reducing process time to boosting productivity, while fostering a culture of innovation. Passionate about mentoring and collaborative growth, I'm always eager to connect with leaders ready to take their tech strategy to the next level. I am a former Microsoft MVP, 16 years running, a Microsoft Certified Trainer and the Chief Technology Officer of Mekorma, Inc.

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