April 7-9, 2025

Directions North America 2025

Virgin Hotels Las Vegas

Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community! 

We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.

Register for Directions in 3 simple steps:

  1. Create Company & Individual Profile
  2. Purchase Passes & Receive Registration Codes Email
  3. Register Individual Attendees

Find more information in our Instructions.

The agenda is published, with some session dates and times subject to change.

04-07-2025

AI-Driven Customer Journeys in Dynamics 365 CE and Dynamics 365 CI

05:30 PM - 06:15 PM Primrose 5(10) (280) Back to event schedule

Join us for an in-depth exploration of how to implement Account-Based Marketing (ABM) strategies and advanced customer journeys within Dynamics 365 CE and CI. In this session, we'll delve into the key components of ABM, showcasing how Dynamics 365 CE can be leveraged to personalize customer experiences, enhance engagement, and drive business growth. Learn practical insights and strategies to elevate your CRM capabilities and take your customer relationships to the next level.

Speakers:

Khaled Nassra

Cloud GTM catalyst and seasoned leader in the Dynamics 365 space

As the Managing Director of Enki Consulting, Khaled advises leadership teams responsible for global go-to-market strategy and business expansion into new verticals and regions through new and existing partnerships, through Microsoft, and by working directly with end-users. Khaled has led multiple organizations from no market share to success by prioritizing customer and partner benefits and working in sync within a broader ecosystem.

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