April 7-9, 2025
Directions North America 2025
Virgin Hotels Las Vegas
Recognized as the most anticipated partners-only event in the region, Directions NA 2025 promises to skyrocket your business - it's all about Microsoft Dynamics 365 Business Central, its integrations, partnerships, and all the incredible solutions we can offer together as a community!
We look forward to seeing you at Directions North America 2025, April 7-9, at Virgin Hotels Las Vegas.
Register for Directions in 3 simple steps:
- Create Company & Individual Profile
- Purchase Passes & Receive Registration Codes Email
- Register Individual Attendees
Find more information in our Instructions.

04-09-2025
Taking a Team Approach to Building Trust and Attracting Your Ideal Customers
Capturing your audience's attention is hard, but building trust is even harder—especially for Microsoft Dynamics partners.
Buyers aren't just choosing a product; they're choosing an implementation partner they believe can help them succeed. It's a high-stakes decision with big risks.
Now imagine the impact if your team came together to reduce that risk.
When 3-4 leaders from your firm consistently share insights, answer customer questions, and tell stories about your work with customers, you build trust faster.
Buyers hear multiple voices, see different perspectives, and feel more connected to your team. This helps you become the trusted choice early in the process.
In this session, we'll show you how to use LinkedIn, podcasting and blogging to build trust and influence.
You'll learn how answering customer questions and sharing real-world stories position your team as trusted advisors.
Learn how to:
* Build trust and reduce risk for buyers by showcasing your team.
* Influence decision-makers with multiple voices and perspectives.
* Use customer stories to prove your expertise and credibility.
* Stand out as a trusted Microsoft Dynamics partner and attract qualified leads.
With a team approach, you'll build momentum, create trust, and make your firm the obvious choice for buyers.
Speakers:
Candyce Edelen
LinkedIn Social Selling Expert
Candyce Edelen is a seasoned entrepreneur with valuable experience from co-founding two fintech companies, including one that made the Deloitte Fast 50 list in 2004. Since 2007, she has led PropelGrowth, helping financial and tech firms develop go-to-market strategies, with 13 clients achieving successful exits during this time.
In 2018, she pivoted her focus and used LinkedIn to rapidly build a new pipeline. This success led her to teach hundreds of small business owners and sellers how to attract leads and build effective sales pipelines reliably.