8 capabilities needed to Double your volume
Date: Tuesday, April 27, 2021 | From: 16:30:00 to 17:25:00 | Room: ATLANTA
Lead, Teach and Inspire Marketing & Behavioural Sc - Neural Impact
Bio: Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact. Sharka applies research from behavioral economics, neuroscience and persuasion psychology to help Microsoft partners develop an effective customer acquisition and go to market strategy. She has over 30 years of technology specific expertise during which she brought Simply Accounting (now Sage) to market, Pivotal CRM, VantagePoint ERP (now an Epicor solution) and others. She teaches behavioral marketing at the University of British Columbia, Canada and has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.