10 Critical To Do’s to Accelerate Cloud Customer Acquisition

Date: Monday, May 6, 2019| From: 1:30 PM to 2:30 PM | Room: Veranda B

You’ve quickly discovered that moving to a cloud platform and SaaS business model means more than simply launching a new Business Central solution and shifting to subscription licensing. Cloud requires you to re-invent how you develop, differentiate, sell, market and deploy your solutions. Whether you are about to launch or have already accumulated a number of new Business Central cloud customers, this session is for you. You will learn the 10 critical changes and best practices your organization should be making if you want to accelerate your cloud customer acquisition. Topics Include: Understand how the Cloud Buyer 3.0 is Different Marketing Should Drive Sales Stop Being Logical Get Digital - Content is King Differentiate or Die Specialize or Lose Sales Needs to Disrupt Reinvent Your Service Offerings Accelerate and Simplify Deployment Repeatability is the Key to Growth and Profit


Name: Sharka Chobot

Company name: Neural Impact

Job title: Chief Transformation Officer

Bio: Sharka Chobot is the creator of the CRM product category (1995) and Chief Transformation Officer of Neural Impact, a sales and marketing consulting firm that applies behavioral economics, neuroscience and persuasion psychology to help Microsoft and its partners radically improve their customer acquisition and cloud strategies. Sharka has over 30 years of technology expertise and teaches behavioral marketing at the University of British Columbia, Canada. Sharka has worked with hundreds of Microsoft partners on six continents to develop their cloud product, packaging, pricing and vertical market strategy and to accelerate their transition to a SaaS business model.